Our Services

Brand Name and Logo Development

The foundation of all successful food and beverage products rests with the power of their brands. We develop food and beverage brand names and logos that are creative, unique, and communicate consistent brand imaging and messaging. We also provide brand name and logo updating services to refresh existing brand names and logo identities to give them more relevance and enhance their effectiveness. For more information, please contact us. See project examples.

Food and Beverage Packaging and Label Design

Well designed food and beverage packaging and labels, particularly for retail CPG, are essential in capturing consumer attention and generating interest in food and beverage products. From creating the graphics and copy, to assistance in selecting the most appropriate packaging and label materials and configurations, we provide a total solution for innovative, effective food and beverage packaging and labels. We also provide packaging and label updating services to refresh existing packaging graphics, add new or revised information, and enhance the effectiveness of packaging as a branding and marketing tool. For more information, please contact us. See project examples.

Branding and Packaging Assessment and Consultation

Over time, some food and beverage brand identities and packaging begin to lose their luster, relevance, and effectiveness. An assessment of their relevance, positioning, and messaging can often bring insights and direction on refreshing them. From competitive set analysis, visual appeal, positioning, key messaging points, and relevance to the target market, to examining existing brand logos, packaging graphics, content and configuration, Taste offers an array of branding, logo identity, and packaging design assessment and consultation services to re-establish brands, logo identities, and packaging for continued growth and success. For more information, please contact us.

Food and Beverage Photography

Whether it’s a single food package photo or highly stylized serving suggestions, excellent photography is essential in conveying the quality, appeal, and applications of food and beverage products. Our team includes photographers who specialize in food photography, have fully equipped in-studio kitchens for food preparation, and complete in-studio digital photo support services. We also provide set design, food styling, food photography planning and art direction, and digital photo editing services. In addition to our custom photography services, we can also provide both royalty-free and rights-managed/protected stock photos from our own archive library of stock images and other online resources. For more information, please contact us. See project examples.

Website Development

Websites are essential for food and beverage marketing, brand building, and product sales. Utilizing the latest web development applications and technologies, we develop food and beverage websites designed to help build brands, promote products, and generate buzz and sales. From strategic planning, content development, programming, and e-commerce solutions to Content Management System (CMS) development and Search Engine Optimization (SEO), we can develop completely new websites, as well as update the content, features, and functions of existing websites. For more information, please contact us.

Email, Social Media, and Online Advertising Campaign Development

Email, social media, and online advertising are powerful tools in food and beverage marketing, brand building, product promotion, and sales. From strategic planning and creative development to campaign execution and response monitoring, we develop email, social media, and online advertising campaigns that effectively utilize evolving internet technologies, and are designed to support branding strategies, promote products, generate sales, and create buzz. For more information, please contact us.

POS and POP Materials and Campaigns Development

Point-of-sale (POS) materials help food and beverage category buyers evaluate manufacturers, suppliers, and product lines. Category buyers and retailers rely on producers and suppliers to support their food and beverage retail products with effective point-of-purchase (POP) materials and campaigns. We develop food and beverage POS and POP including sales sheets, product specification sheets, and POP displays and campaign components that effectively support branding strategies and marketing messages. For more information, please contact us. See project examples.

Tradeshow Exhibit Design, Promotional Materials, and Campaign Development

Food and beverage tradeshows can be an important investment in brand and corporate imaging, new product introductions, and overall sales. We develop design themes and graphics for tradeshow exhibits utilizing compelling food photography and effective marketing messages. We also develop tradeshow promotional materials and campaigns. Additionally, we can assist in coordinating the overall production and fabrication of tradeshow exhibits. For more information, please contact us. See project examples.

Advertising and Marketing Campaigns Development

Building food and beverage brand awareness and generating product sales stem from well designed and executed advertising and marketing campaigns. Whether it’s online or print, we develop food and beverage advertising and marketing campaigns designed to successfully build brands, promote products, and generate buzz and sales. For more information, please contact us.

Copywriting and Press Release Development

Well crafted food advertising and marketing copy captures and retains attention. Taste’s copywriters have the unique skills needed to write attention grabbing headlines and compelling copy for food marketing and promotional materials, packaging, advertising campaigns, and print communication.  We write copy for food websites and online campaigns that is expertly optimized for better search engine indexing results. We develop press releases that tell our clients’ stories, and reinforce the positioning of their brands and products. For more information, please contact us.

Media Planning and Procurement

Our goal is to optimize clients’ media budgets through careful planning and strategic procurement and placement. We evaluate the range of appropriate trade and consumer media for its effectiveness in reaching target audiences while achieving optimal cost efficiencies. The strength of our media relationships and experience with a wide range of traditional and alternative media allows us to develop effective, comprehensive media plans. For more information, please contact us.

To request a free initial consultation and estimate, click here.