Monthly Archives: September 2011

Supermarket self-checkout . . . gone so soon?

No more than 10 years ago, self-checkout made its debut in supermarkets. Consumers were split in their attitudes, with only 22% of shoppers finally embracing the concept several years after its introduction. According to the Food Marketing Institute, only 16% of shoppers were using self-checkouts in 2010. It appears that most shoppers do prefer face-to-face interaction with clerks while checking out, which is driving many chains to scale back the number of self-checkouts or to phase them out altogether. Aging technology may also be a factor, according to Santa Monica, CA food industry analyst Phil Lempert, as stores will need to replace self-checkout computers in coming years to accommodate emerging changes in bar codes. Will self-checkouts be missed, maybe more so after the fact . . . you tell me?

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Welcome to The Taste Blog!

We want to welcome everyone to Taste Advertising, Branding, Packaging’s new website and the new Taste Blog. We will be posting comments of interest and, perhaps of some amusement, about the advertising, branding, and marketing of food and beverage products. We invite you to share your thoughts an anecdotes as we keep abreast of what is happening in our industry.

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